THE POWER OF FEELING COOL

This morning while I sat at a cafe' drinking a Double Tall Vanilla Latte, I noticed a man sitting next to be on one of the overstuffed chairs.  He was sitting quietly reading the paper.  What struck me was what he set on the table next to me, his iPhone... Now there may have been a good reason that he took it out of his pocket.  Perhaps his pants were too tight to keep the phone in while seated, or maybe he was expecting an important call and wanted to be able to quickly answer... But I think the most likely reason is that it must feel cool to have one of the most technologically hip devices at your side, proudly display for the world to see.  I think that Apple depends on creating products that people want to be seen with.  That's why they spend millions getting their computers in as many Hollywood productions as possible.  The point is this, people all over the world are looking for things to help them feel a little better about themselves - Apple delivers.  Check out the interview bellow with Seth Godin, I think he'd agree...

Seth Godin: Because Dell people buy computers to get a job done. Apple users buy a computer to make a statement.